When a consumer sees a message once, it generally does not sink in.  However, when a consumer is showered with the same marketing message numerous times, then the message soaks in to the point the consumer takes action.  It is basic Marketing 101.  Therefore, why not adapt this exact concept to email marketing?
Email marketing is [...]

E-mail marketing has become a popular and efficient method to reach potential clients.  There are different methods to go about doing it, and understanding which is the best way to promote your message or product is essential to your marketing success.  The two primary methods are the e-mail campaign and the e-mail blast. 
 
An e-mail campaign is a stream [...]

I think we all know how important it is to make a positive first impression.  This is the case for almost anything you can think of, but especially so in business and marketing.
The spin I want to put on it is related to your website.  For those who don’t have a website, the sentiment still applies [...]

Have you ever sent someone on vacation from  your email marketing list? Let’s face it, just about everyone loves nothing more than to go on vacation – I certainly do!
In these days of gloomy economic forecasts and dour moods, having something idyllic and adventurous to look at (and perhaps look forward to) might be something many [...]

It seems that nowadays, one of the words that we get bombarded with every time we turn on the TV or our web browser is “bailout.”  I’m pretty confident that everyone reading this blog has their own understanding and feelings about this word and what it means for the situation our country finds itself in.
I [...]