Is this the next big thing with local search? If your a business owner you will be able to see the power that this new feature from Google has. It was created to address 2 user issues. To make it fast and easy to find out more about a business or place in your immediate vicinity, whether you’re standing right in front of a business or if it’s a block away.

Here is an example of how it works, you may want to know what the reviews are about a restaurant before you go in (see video example below), or what they have been raving about on the menu before you order. By selecting the “explore right here” option, you can find out more about a place “right here,” with just a few clicks.”

The potential here, not just for businesses, but for people to discover information about the area they’re currently stationed is not to be underestimated. There are mobile apps for this kind of thing but integrated into your most used application makes it a whole lot more useful.

I hope it works because it looks great !

Tony Mandarich is more than just a successful college and NFL football star, he’s also built a successful Internet Marketing business and is an expert in the field. Over at Mandarich, LLC he provides complete Internet solutions for his clients with search engine optimization, pay-per-click campaigns, videography, and more! At Mandarich, LLC clients receive unique, memorable and effective products.

Tony has built his successful Internet Marketing firm with the help of his wife Char. Over the past five years he and his wife have expanded their business from Mandarich Photography to a full service Internet Marketing firm with a location in North Scottsdale, AZ. We’re pleased to have Tony join us in our video series, as his advice and predictions in the industry are well regarded.

In the video below Arnie asks Tony:

The Cosmo Karma Project has a Facebook application where users may share postings on random acts of kindness related to breast cancer awareness.  For instance, if a Facebook user accompanies a friend to a mammogram appointment then you may talk about it using the Cosmo Karma Project Facebook application.  Also, if you wish to donate to Breast Cancer Research Foundation, then you are able to do so with the application too.

On Twitter, Cosmopolitan Magazine initiates a Cosmo Karma Project Twitter feed.  The feed encourages members to post stories about random acts of kindness experienced throughout the day.  Furthermore, updates regarding the Cosmo Karma Project efforts are shared as well.

The Cosmo Karma Project is an all encompassing social media effort about to make a significant impact in raising breast cancer awareness and funds.  It is using the correct tools and reaching millions of people at the touch of a keyboard while benefiting the Breast Cancer Research Foundation, and I applaud Cosmopolitan Magazine for creating such an incredible project.

Social networking sites, if used properly, may be the greatest marketing tool available today.  You may engage in 2 way dialogue with customers, receive instant feedback, find out what people are interested in, and develop a bond with consumers.   The potential business relationships possible due to social networking sites are endless.

Social networking sites are the key to creating a successful online business, so do your research and discover the potential today.

Email marketing is an effective method to reach your target market.  It is successful when utilized and executed properly.  One important trait to remember when creating email marketing is you must send the message repeatedly or else it does not work.  For instance, a company creates a streamlined message presented in different ways.  You, as the company, use different terms, keep the same links, and place the information in a similar manner.  Therefore, the emails have identical looks and call to action, but the content in the body of the email is a bit different.  Therefore, whether the email is the first or seventh email sent in a series of emails the call to action remains in an equal spot and same action message as previously seen.  The more often your target audience sees the email message, the more inclined the consumer is to take action requested.

Business owners and entrepreneurs are endlessly searching for various ways to make the right connections for in business it is all about who you know.  But what if you could reach a network of potential customers, potential partners, and people who would provide feedback instantly without spending billions of dollars?  Wouldn’t you take advantage of the opportunity?

Social networking fulfills the above business needs and more.   It is a chance to reach millions of people in a streamlined effort.  If your business marketing model does not involve social networking, then you need to rethink it.  You need to do your research and start using social networking tools as soon as possible.  Social networking is the best opportunity ensuring your marketing efforts are successful in today’s economic times.

Google announced the feature in a blog post stating the new units would “help to nurture the smartphone ecosystem by encouraging the creation of more mobile content and by helping advertisers to grow their businesses by reaching new audiences.”  In addition, Google continued to explain how the consumer experience would be enhanced due to the quickened pace the ads will load in and how the ad units will fit better on smaller screens.

Mobile advertising is an increasing market that needs to be directed with advertising.  For example, in the United States alone, mobile web access has grown 34% in the last 9 months and continues to do so at a fast rate.

The ads are sponsored ads classified as Public Service Announcements online.  It works by focusing on specific search terms related to false offers, such as mortgage foreclosure rescue, credit repair, and lottery scams.  For instance, you may type in the keywords, “money transfer”, “foreclosure rescue”, and “fix my credit” and find a sponsored ad related to the subject manner.  Then, once you click on the ad you are taken to a landing page describing the kind of scam that may ensue.  It shall provide information on how to prevent being vacuumed into the scam, how to report it, etc…

This initiative is a step in the right direction.  For according to the Consumer Sentinel Network, an online database of consumer complaints managed by the Federal Trade Commission, more than 234,000 Americans filed fraud grievances where contact was initiated via the internet.  It is an ongoing problem not decreasing anytime soon.  Thus, the hope is the more people aware of the play on fear the criminals use via the internet, then the less people who become victims of these terrible fraud scenarios.

According to Compete.com, Twitter has over 23.5 million users. What other social network marketing tool would be able to directly reach these many people instantly without spending billions of dollars? It would be impossible. Twitter adds this type of marketing depth that no other avenue is able to produce. You are able to receive feedback, interact with customers, and attract new ones all at once. There is nothing currently available providing instant results via one avenue as Twitter. It is remarkable and when utilized correctly to the maximum effectiveness, you may achieve your highest marketing goals that otherwise are unreachable.