Archive for October, 2009

Cosmopolitan Increases Breast Cancer Awareness via Social Media

Thursday, October 29th, 2009

Social MediaCosmopolitan Magazine launches Cosmo Karma Project, a social media initiative sponsored by Estee Lauder benefiting Breast Cancer Research Foundation.  This project uses social networking sites, such as Twitter and Facebook to truly spread the word about breast cancer awareness.

The Cosmo Karma Project has a Facebook application where users may share postings on random acts of kindness related to breast cancer awareness.  For instance, if a Facebook user accompanies a friend to a mammogram appointment then you may talk about it using the Cosmo Karma Project Facebook application.  Also, if you wish to donate to Breast Cancer Research Foundation, then you are able to do so with the application too.

On Twitter, Cosmopolitan Magazine initiates a Cosmo Karma Project Twitter feed.  The feed encourages members to post stories about random acts of kindness experienced throughout the day.  Furthermore, updates regarding the Cosmo Karma Project efforts are shared as well.

The Cosmo Karma Project is an all encompassing social media effort about to make a significant impact in raising breast cancer awareness and funds.  It is using the correct tools and reaching millions of people at the touch of a keyboard while benefiting the Breast Cancer Research Foundation, and I applaud Cosmopolitan Magazine for creating such an incredible project.

Categories : Social Media
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Social Networking is a Key to Successful Online Business

Thursday, October 22nd, 2009

Social MediaIf you are not using the social networking sites to promote your business, then you are losing out on a huge opportunity.

Social networking sites, if used properly, may be the greatest marketing tool available today.  You may engage in 2 way dialogue with customers, receive instant feedback, find out what people are interested in, and develop a bond with consumers.   The potential business relationships possible due to social networking sites are endless.

Social networking sites are the key to creating a successful online business, so do your research and discover the potential today.

Categories : SEO
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Google Unveils Smartphone AdSense Units

Wednesday, October 7th, 2009

google adsenseFor Google advertisers to reach the millions of growing mobile internet users, Google has created larger ad units for display on smartphones devices.  Advertisers will now be able to reach the millions of smartphone users through Google AdSense.

Google announced the feature in a blog post stating the new units would “help to nurture the smartphone ecosystem by encouraging the creation of more mobile content and by helping advertisers to grow their businesses by reaching new audiences.”  In addition, Google continued to explain how the consumer experience would be enhanced due to the quickened pace the ads will load in and how the ad units will fit better on smaller screens.

Mobile advertising is an increasing market that needs to be directed with advertising.  For example, in the United States alone, mobile web access has grown 34% in the last 9 months and continues to do so at a fast rate.

Categories : Google Adsense
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