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Archive for Social Media

Twitter for Businesses – Best Practices for a Positive Corporate Presence

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Wednesday, May 12th, 2010

Twitter Marketing

Despite the naysayers, there is tremendous value in using Twitter.

For businesses, Twitter marketing is a chance to connect with prospects and current customers in a unique way – and in a way that these important audiences are used to communicating.

Whether you use Twitter for business or not, there are some basic Twitter tips that can make your social media presence more relevant and successful:

twitter profile Twitter for Businesses – Best Practices for a Positive Corporate Presence

What Does Your Twitter Profile Look Like?

Your profile is your first key to legitimacy – Using your company logo, company colors, linking to your company site and just having a completed (and branded) Twitter profile can go a long way toward verifying your legitimacy.

Put a name to your Twitter face – Companies don’t Tweet, but people do. Your followers (who are also your customers and potential customers) deserve to know the name behind your Twitter marketing. It adds credibility and personality to your presence.

Make Twitter a true piece of your business – If you use Twitter for business, then make it feel like a part of your businesses. Link to your Twitter business account from logical pages on your corporate website (news page, contact page, etc.).

Humans Tweet, so be human– I cringe when I see corporate Twitter accounts with nothing but news releases, re-tweets and links to company web pages. Humans engage in conversations, and this carried over to Twitter, as well. Come to Twitter with a sense of humor, or at the very least, understanding the “social” part of social media. Your experience (and that of your followers) will be better for it.

ironman2 twitter Twitter for Businesses – Best Practices for a Positive Corporate Presence

Iron Man 2 Twitter Account

I think we’re past the conversation where we talk about Twitter “possibly” being good for business. There are enough examples of large and small companies with a Twitter business account making a huge impact to make that conversation a waste of time.

The real conversation should be about your business – and Twitter for businesses in general. Will you use Twitter marketing to enhance your business presence, your customer service and your brand?  My Twitter tips above are just the start to a positive Twitter presence.

Do you have a Twitter business account already? Are you seeing success by using it? If you need any further insight on the topic, you know where to find me.

Categories : Branding, Social Media, Twitter
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Amp up your Marketing with Twitter!

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Tuesday, September 29th, 2009

Twitter is a great way to increase and reach your target market and it is right at your fingertips making it more accessible than other means of old school marketing.

According to Compete.com, Twitter has over 23.5 million users. What other social network marketing tool would be able to directly reach these many people instantly without spending billions of dollars? It would be impossible. Twitter adds this type of marketing depth that no other avenue is able to produce. You are able to receive feedback, interact with customers, and attract new ones all at once. There is nothing currently available providing instant results via one avenue as Twitter. It is remarkable and when utilized correctly to the maximum effectiveness, you may achieve your highest marketing goals that otherwise are unreachable.

Categories : Twitter
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The Rise of Social Media

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Wednesday, May 13th, 2009

Social media departs from more traditional forms of media in that it lacks many previous barriers of accessibility.  Through the advance of modern information technology, communication between people has never been more fluid.

One of the most indelible marks of the advancement of social media is the flurry of Internet programs and “networks” that have emerged.  Social networking sites such as Facebook and MySpace allow users to create and manage personalized spaces on the Web, and provide a forum for individuals to interact – regardless of geographic location.  YouTube and Flickr helped to usher in the era of video and photo sharing, and the expanding Blogosphere has unleashed the enormous potential of “personal publishing.”  The list goes on and on.

Social media can also have significant implications for doing business.  Internet marketing has emerged as an medium, with multi-billion dollar corporations and small businesses alike taking advantage of its opportunities.  Small businesses, for example, can launch relatively far-reaching advertising campaigns at very reasonable costs.  As more and more businesses devote resources to developing marketing for social media, those who do not may find themselves at a competitive disadvantage.

Categories : Social Media
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Fishing for 200 Million Facebook Friends with Open Streaming

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Tuesday, April 21st, 2009

facebook desktop Fishing for 200 Million Facebook Friends with Open Streaming
It’s always cool to see what one of the larger of the social networking websites comes out with next.  One hopes that it’s going to be an application that will be easy to use with a laptop or mobile phone.  Greater accessibility with phones can expand the impact an application has.  We shouldn’t forget that slowly but surely, mobile phones are playing a bigger and bigger role in our lives.

It looks as if Facebook is the next one out of the gate.  You can now download a Facebook Desktop Application that uses Adobe AIR to allow many accounts to stream live with friendly messages and other fun things.

If you have downloaded TweetDeck already, then you an idea of how live streaming works.  This is another great way for friends around the world to stay in touch that much easier, especially on a mobile phone.

I had a good feeling about this application right away because of my past experiences with Adobe AIR.  It’s just always nice when something works the way it’s supposed to.

It kind of reminds me of an easy-to-use Twitter stream but with different options.  This application is going to be a great way for people with mobile phones and Facebook accounts to stay in touch.  It’s nice to see such a clean and non-cluttered way for Facebook friends to stay communicate with one another.

Categories : Facebook
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Twitter is Growing

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Saturday, April 18th, 2009

Still don’t know what Twitter is?  You have come to the right place.  Twitter could well be one of the most use-friendly social networking tools around.

With this mini-blogging utility, you can keep thousands of followers up-to-date with your every thought. For example, if you’re keeping up with someone who lives in Hawaii, you can get the opportunity to see what they’re doing when they snap a photo using their cell phone and then upload it to their Twitter page.  By “following” a user on Twitter, you can keep tabs on what they’re doing as they update their profile with messages, links, and media.

It is quite amazing how fast the Twitter phenomenon has grown.  With its ease of use and dissemination (you can even update your Twitter profile through your cellphone), it has become an indelible part of the “Information Superhighway.”

There are many tools that people can access online to use and support Twitter. You might want to pick the applications that have the greatest appeal for your personality.

For me, one of these would be the TweetDeck.

tweetdeck bird Twitter is Growing

TweetDeck is an Adobe AIR desktop Twitter application, and is currently being used by thousands of people around the world.  One of the features of TweetDeck is that you can be notified via popup the moment you receive a reply from a friend.  There are many other features, but suffice it to say, this application is great for helping you stay organized and will enhance your Twittering experience.

Categories : Twitter
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